n effective website design must perform its intended function by conveying its own message while engaging the visitor at the same time, and many factors such as consistency, color, typography, images, simplicity and functionality contribute to a good website design.
When designing a website, there are several key factors that will contribute to how it is understood, a well-designed website can help build trust and direct your visitors to take action.
So below we present to you the foundations on which a good website is based if you deal with a professional web design company
The purpose of the site
Network based planning
The website you design should be compatible with mobile devices
1. The purpose of the site
Your website needs to meet the user's needs, and having simple clear intent on all pages will help the user interact with what you offer.
There are a bunch of questions that revolve around and must be answered before you start designing your website.
What is the purpose of your website? Does it convey practical information such as how to counsel?
Is it an entertainment website like sports coverage or are you selling a product to the user?
There are many different purposes that a website might have; But there are basic purposes common to all websites, as follows:
Description of experience
Build your reputation
Attracting potential clients
Sales and aftercare
Simplicity is the best way to go when thinking about user experience, and the usability of your website.
Note, dear reader, that placing a lot of elements on the page may distract your visitors from the main goal of your website, here simplicity plays its role, simplicity always works in an effective web page design
You just have to make your design as simple as possible so that your visitors can feel it is easy to use and you can find their ways easily.
Here are ways to achieve simplicity through design.
Color has the power to communicate messages and elicit emotional responses, as finding a color palette that fits your brand will allow you to influence your customer's behavior toward your brand.
And you should keep the color selection limited to less than 5 colors, and complementary colors work very well at this.
Typography plays an important role on your website; It gets attention, and acts as a visual interpretation of brands' voice.
Use only a maximum of 3 different fonts on the website.
No matter how good your design is, text still rules the website; Because it provides users with needed information, since search engine crawlers are very aware of this data, it becomes an integral part of SEO activities.
It should keep your design visually appealing and readable to visitors, along with difficult use of keywords, metadata, and other sensitive SEO elements.
Keep in mind to use fonts that are easy to read, modern sans-serif fonts like Arial, Helvetica, etc.can be used in body scripts.
Make appropriate combinations of fonts for each design element like headlines, body text, buttons, etc.
Pictures are every visual aspect used in communication, that includes still photography, illustration, video, and all graphic formats.
All images must be expressive, embody the spirit of the company and serve as an embodiment of its brand personality.
Most of the initial information we consume on websites is visible as a first impression, so it is important to use high-quality images to create an impression of professionalism and credibility on the minds of visitors.
Navigation is the method of searching for the system used on websites; Where visitors interact and find what they are looking for.
Site navigation is key to visitor retention, if website navigation becomes confusing, visitors will give in and find what they need elsewhere. Keeping navigation simple, intuitive, and consistent on every page is essential.
4. Visual hierarchy
Visual hierarchy is the order of items is the order of importance. This is done with either size, color, images, contrast, typography, white space, texture, and style.
One of the most important functions of a visual hierarchy is to create a focal point; This shows visitors where the most important information lies.
Effective web design features great design and great content. With compelling language, great content can attract and influence your visitors by converting them into customers.
6. Network-based planning
Grids help to organize your design and keep your content organized. Grids also help to align elements on the page and keep them clean.
Grid-based design arranges content into a clean, solid grid architecture with columns and sections that line up and feel balanced, enforce order and result in a website that is aesthetically pleasing.
7. Download time
Waiting for the website to load will lead to losing visitors. For me, if the page does not load within 10 seconds, I will search for others.
Almost half of web visitors expect the website to load in two seconds or less, and it is likely that they will leave a site that has not loaded within 3 seconds, this is for Western countries, but in our Arab world, the percentage of time will reach 10 seconds as a maximum, and improving image sizes will help Your site loads faster.
8. The website you design should be compatible with mobile phones
Taking into account the ever-increasing use of smartphones and tablets