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5 basic differences between electronic and traditional marketing

5 basic differences between electronic and traditional marketing

14-10-2020

Marketing, like other fields, has undergone a lot of development with the development of technology. In the past, there was traditional marketing.

Traditional marketing very simply is what you see in newspapers, magazines and posters that spread in the streets, and as we mentioned with the advancement of time and with the spread of technology, a new type of marketing has begun to appear on the scene, which is e-marketing.

E-marketing is a type of marketing that takes place through the Internet and has many forms, including marketing through social networks (Facebook, Twitter, Snapchat, Instagram and others), or Google ads and many others.

In this article outline, we will present the differences between traditional marketing and e-marketing and how to use each of them.

What is traditional marketing?
What's the online markiting?
How do you choose the best strategy for your company?
How can you use both effectively?
where do I start?
What is traditional marketing?

When we talk about traditional marketing, we are listing all the marketing channels that appeared before internet advertising was a thing.

They can be divided into three main categories: public announcements, prospecting for leads, and customer relationship.

Within it, the most popular techniques are:

Broadcast ads (TV and Radio)
Print ads (newspapers and magazines)
Outdoor advertisements (billboards and flyers)
Brand revitalization (stalls and events)
Door to door sales
Direct mail
Telemarketing.
In traditional marketing, it is all about reaching a large general audience and winning numbers, the more people see your ad, the more potential customers will be attracted.

This vigorous way to promote your brand has its drawbacks. For example, you should introduce it and attract attention when most of the audience is not open to or interested in buying what you have to offer at that time.

This means that traditional channels are more effective at creating brand awareness than directing potential customers to convert, and it requires more effort and more resources to link the entire marketing strategy.

There is only one thing left to note: these channels in some cases can also be online.

And when offline strategies are translated directly into the digital world, they remain traditional, and only use more modern tools.

What's the online markiting?

Digital Marketing is much more than just your internet ads; As it is a strategy that uses online tools, platforms and channels to promote a product or service.

All advertising, communication and interaction with the target audience takes place online.

The number of ways to do digital marketing is increasing over time, they are already more numerous and varied than the traditional one, and the most popular of them are:

Social Media Marketing (SMM)
Content Marketing
Search Engine Optimization (SEO)
Email Marketing
Internal Marketing.
The new digital advertising marketing focuses more on efficiency and less on volume, the main goal is to produce ads and relevant content tailored to the profile of people who are most inclined to buy something from you (buyer persona).

In this context, e-marketing benefits from the volume of data that was impossible to collect and analyze when traditional channels were the only ones available.

This means real-time tracking and the flexibility to quickly fine-tune campaigns, as it is the best way to adopt new channels, adapt to new requirements and identify new market opportunities.

E-marketing versus traditional marketing?
Much can be said when we talk about what distinguishes these two strategies.

Reach versus gravity
One of the main differences between electronic and traditional is the realization of what you need to do to be successful.

It's a matter of going after potential clients in exchange for inviting them to come to you.

Traditional strategies put the brand prominently in ways to get the audience's attention quickly; They need to influence and leave a mark every time an ad is displayed.

Then we have online channels that build on relationships and connections, which is a two-way street that invites audiences to be a part of the brand's life.

Instead of just reaching out, digital marketing uses targeted content to create a path that attracts new customers and directs them directly to you.

Opportunities for interaction
The big difference between both methods is that traditional marketing is very far from digital marketing when we are analyzing brand-customer relationships.

Telemarketing is a traditional way to open up conversation constraints with a lead, but it usually works for sales rather than advertising.

In digital marketing, interactions are vital. You're building a closer, more direct, and controlled relationship with your leads.

Track results
Watching the audience's reaction in real time is what distinguishes the two methods.

How do you know exactly how many people have viewed it? What did they do after watching? How did they perceive your brand and your product?

Such an impact can take significant time and effort to measure in traditional advertisements; But this kind of data, as we said before, is the essence of digital marketing.

Costs
An digital marketing campaign can cost the same as a traditional campaign, but the main reason companies move to online advertising relies on a necessary word: optimization.

The difference here is closely related to the last point we discussed.

With more data and more tools to analyze it, a company can focus its investments on the channels that give the best results.

Before marketing online, most campaigns required major investments in reaching and for you

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